The $41 Billion Pet Products Niche
The term "a dog's life" used to describe a pretty rustic existence for the family pet... Fido slept on the back porch, had an occasional bath in the back yard kiddy pool and for a treat, chewed on a rawhide bone.
Today however, a dog's life often means being toted around in at $400 dog carrier, sleeping in a $1000 dog house, and wearing a collar embedded with Swarovski crystals. Yes times have changed and these days dogs, cats, birds, and the like are living the high life. In 2007, Americans spent a record $41 billion dollars on their beloved pets! All across the globe, pet owners are becoming increasingly demanding when it comes to pet products and not settling for inexpensive, substandard products. These days, only the best in pet products will do and this opens up tremendous opportunity for anyone who is interested in selling in the pet products niche.
The term "a dog's life" used to describe a pretty rustic existence for the family pet... Fido slept on the back porch, had an occasional bath in the back yard kiddy pool and for a treat, chewed on a rawhide bone.
Target Market:
Fueling this growing trend in the pet product industry are empty nesters who lavish attention and money on their pets, baby boomers with disposable income and young adults who are waiting until later to have children and instead are putting their time and energy into Fido and Fluffy. Even families of more modest means are spending money on a menagerie of pets. Families see their pets as a member of the family and are willing to spend big money on them. Additionally, the influence of popular television shows like Animal Planet, have made the family pet more revered than ever.
Other Articles
Cats -
3 Essential Tips on Choosing a Cat or Kitten
Buying a new cat or a kitten can often be an impulsive action. Once you see a new cat, more especially a kitten, it is hard to resist their charm; this makes it important you answer a few important questions before you finally make your choice.
Dogs -
Dog Nail Care
Dogs cannot be tamed without proper knowledge. They have many peculiar ways of showing their discomfort. A healthy dog is liked by one and all. To have a healthy dog one has to patiently handle all its basic necessities. To know the basic necessities, one has to improve their knowledge about dogs.
Other Pets -
Pet Snake Care
Before you make that trip to the pet store, ask yourself "Why do I want a snake?" Is it because you're trying to impress your friends? Is it because you saw a killer anaconda in a popular film, and you'd like something along those lines to show people when they come over?
Pet Behaviors -
Pets and Destructive Chewing
The definite act of chewing varies from one dog to another. If you have a chewer it is probably for entertainment because your pet is bored.
Pet Care -
Taking Care of a Pet Rabbit
Most of us are probably familiar with the quintessential image of the rabbit-a fluffy, cuddly white bunny delivered into the arms of delighted children on Easter morning, surrounded by sweets and colored eggs. Unfortunately, this picture-perfect holiday symbol that has placed many a pet rabbit into a less-than-ideal situation.
Pet Insurance -
Pet Insurance Ensures That Your Pets Get The Best Care Possible
The best piece of advice that I can give any pet owner is that keep a pet only if you feel that you are ready to undertake all the responsibilities that comes with owning a pet. A pet is after all like a child that never grows up and remains dependent on us till the time of its death.
Pet Products -
Pet Friendly Lawn Care Products
If you have pets, then you need pet friendly lawn care products in your home. Most pesticides, fertilizers and herbicides that you use in your lawn an harm your pet.
Pet Supplies -
Wholesale Pet Products
If you have a pet and want to stock up on pet food and pet products for a long period of time at a lower price, one possible solution is wholesale buying.