The $41 Billion Pet Products Niche


The term "a dog's life" used to describe a pretty rustic existence for the family pet... Fido slept on the back porch, had an occasional bath in the back yard kiddy pool and for a treat, chewed on a rawhide bone.

Today however, a dog's life often means being toted around in at $400 dog carrier, sleeping in a $1000 dog house, and wearing a collar embedded with Swarovski crystals. Yes times have changed and these days dogs, cats, birds, and the like are living the high life. In 2007, Americans spent a record $41 billion dollars on their beloved pets! All across the globe, pet owners are becoming increasingly demanding when it comes to pet products and not settling for inexpensive, substandard products. These days, only the best in pet products will do and this opens up tremendous opportunity for anyone who is interested in selling in the pet products niche.

The term "a dog's life" used to describe a pretty rustic existence for the family pet... Fido slept on the back porch, had an occasional bath in the back yard kiddy pool and for a treat, chewed on a rawhide bone.

Target Market:

Fueling this growing trend in the pet product industry are empty nesters who lavish attention and money on their pets, baby boomers with disposable income and young adults who are waiting until later to have children and instead are putting their time and energy into Fido and Fluffy. Even families of more modest means are spending money on a menagerie of pets. Families see their pets as a member of the family and are willing to spend big money on them. Additionally, the influence of popular television shows like Animal Planet, have made the family pet more revered than ever.




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