Greener Pet Choices - Growing by Consumer Demand
Whether it's all natural, green, holistic or organic, greener pet products are heavily influencing the choices pet owner consumers are making for their pets, as well as the decisions pet business owners are making for their companies.
In the October 2007 Newsweek article "How to Cut your Carbon Pawprint", market-research firm Packaged Facts provides statistics of U.S. retail sales of natural pet products expected to reach $1.3 billion in 2007, up from $558 million in 2003. By 2012, the market should reach $2.5 billion.
Whether it's all natural, green, holistic or organic, greener pet products are heavily influencing the choices pet owner consumers are making for their pets, as well as the decisions pet business owners are making for their companies.
According to American Pet Products Manufacturers Association, Americans spent an overall total of $41.2 billion on pet care in 2007, up from $38.5 billion in 2006 and $36.3 billion in 2005. It is estimated that pet owners will spend $43.4 billion in total pet expenditures in 2008.
With the rise in greener pet choices, pet owners are now paying closer attention to the products and services they buy, leading pet business owners to pay closer attention to the products and services they sell as well as how their business is marketed.
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